Laing began in 2015 from a simple frustration: Anna Murray couldn't find premium sleepwear that honored both comfort and style in New Zealand. What started as solving her own wardrobe gap has evolved into a complete ready-to-wear collection featuring luxury knitwear, trans-seasonal pieces, and timeless wardrobe essentials—but those founding principles remain.
Exceptional comfort, beautiful natural fabrics, and investment pieces designed to make you feel confident. From our signature Grade A cashmere to thoughtfully tailored silhouettes, we create sustainable fashion that transcends trends and seasons.
Laing is dedicated to sustainable, season-less design and production in small batches. Our garments are thoughtfully created to not only look beautiful but to endure—offering pieces that feel as good to wear as they do to keep in your wardrobe for years to come.
