POL

POL brings elevated everyday style to your wardrobe. Since founder Sam Jones launched a capsule knitwear collection in 2008, the label has grown organically—born from conversations with boutique owners and fans who sought contemporary, beautifully original pieces for day-to-day wear. Grounded in timeless design rather than fleeting trends, POL’s seasonal collections centre on innovative knitwear, complemented by refined basics in luxurious fabrics. Stocked in over 150 boutiques across Australia and New Zealand, each piece is crafted to make you feel effortlessly confident, whether it’s a weekday errand or an evening out—and, true to the brand’s unassuming spirit, the clothes speak for themselves.